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Article 1 General
Article 2 Extent of personal information to be collected
Article 3 Purpose for collection and use of personal information
Article 4 Sharing and provision of personal information collected by Best Western Guro Hotel
Article 5 Placement of cookies
Article 6 Access to and revision of personal information
Article 7 Period for retention and use of personal information
Article 8 Methods for withdrawal of consent
Article 9 Consignment of personal information
Article 10 Public feedback and response to complaints
Article 11 Chief privacy officer
Article 1 General
We recognize the importance of protecting privacy of individual-specific information collected about our customers and are doing our best to allow customers to use the hotel’s services and at the same time protect the personal information they have provided online to us. Accordingly, the hotel complies with the requirements stipulated in the pertinent laws and regulations including Protection of Communications Secrets Act, Telecommunication Business Act and Act on Promotion of Use of Information Network and privacy guidelines formulated by the Ministry of Information and Telecommunication, all of which requires compliance by on-line service providers. Best Western Guro Hotel lets the customers know, through its privacy policy, how and in what purpose the personal information they provide is used, and measures taken to ensure protection of privacy.
We post our privacy policy on the initial screen of the hotel’s web site in order for the customers to check them out easily at all times.
Our privacy policy will change from time to time subject to amendments in laws and regulations or due to its own requirements for improvement. Any such modifications will be posted on our home page immediately specifying the date of revision in order for our customers to check them out easily. So, customers are encouraged to check in from time to time to see if there are any changes being made in the policy.
Article 2 Extent of personal information to be collected
Customers can have access to our home page without sign-in at any time. We are collecting individual-specific information to provide improved services tailored for the needs of our customers. Personal information collected about our customers shall not be disclosed without their prior consent.
Article 3 Purpose for collection and use of personal information
It will be more efficient for us to come up with priorities based on personal information provided by existing customers, when developing new services and extending web contents, which can be selected reasonably for provision to them. Information collected is used for the following purposes:

- For guestroom and restaurant reservations
- For banquet quotation
- For securing channel of smooth communication including notices, responses to complaints and provision of latest news   about hotel via E-news letter including information about events
Article 4 Sharing and provision of personal information collected by Best Western Guro Hotel
We use personal information collected about our customers only to the extent as stipulated in the above Article 3 “Purpose for collection and use of personal information” and do not use such information beyond the aforesaid limit. In principle, we do not disclose personal information about our customers to any third parties with the exception of the following:

- where disclosure of such information is required in good faith by law
  (For example disclosure is required by government authorities pursuant to lawful procedures as prescribed in pertinent laws)
- where disclosure of personal information is required by laws or administrative action
  (For example, disclosure is required by government agencies pursuant to lawful procedures as prescribed in pertinent laws)
- where personal information is provided to advertisers, subcontractors or research institutes etc. for the purpose of statistics, academic research or market survey, in a manner which does not allow identification of specific individual
Article 5 Placement of cookies
In order to provide more useful and suitable services to our customers, we assign one or more cookies to your internet browser. Cookies can store user information and retrieve them from time to time as required. Cookies are small pieces of information sent by web server (HTTP) used for operation of web sites to customers’ computers by means of their browsers, and may be placed on their computers’ hard drives for storage. Cookies can identify user’s computer but not an individual. Using cookies, we can find out how many and in which manner customers visit our web sites for use of our services. By placing an option on your web browser, you can allow all cookies, check them each time they are stored on your computer or reject storage of all of such cookies.
Article 6 Access to and revision of personal information
Please contact us in writing, by phone or e-mail in case you want access to or revision of your personal information.
Article 7 Period for retention and use of personal information
Personal information provided in the process of browsing our site will be retained and utilized by us to provide services until such time you request deletion or revision. We will destroy the personal information when the purpose of collection or provision has been fulfilled; provided, however, that such information can be retained even after purposes having been fulfilled if retention of the information is required by provisions of laws including Commercial Act or where necessary to provide customers with services.
Article 8 Methods for withdrawal of consent
Members can anytime withdraw their consent for collection and use of their personal information. Immediately upon receipt of a request for withdrawal of consent in writing, by phone or e-mail, your personal information will be destroyed.
Article 9 Consignment of personal information
We may hire one or more of specialized contractors to have personal information processed to improve our services. In case we hire any contractors for such purpose, it will be notified to users in advance. The contract for processing of personal information will contain specific terms pertaining to service provider’s responsibility to comply with instructions for protection of personal information, to keep personal information in confidentiality, to prevent personal information from being disclosed to third parties, and indemnity obligations in case of disclosure.
Article 10 Public feedback and response to complaints
We receive your feedback relative to protection of personal information and are providing means for response to complaints. Users can raise privacy complaints by phone or fax to the numbers of privacy officer indicated below or main phone number of the hotel (02-6905-9500), whereupon we will respond promptly and sufficiently. You can also report privacy complaints to Personal Data Protection Center (cyberprivacy.or.kr, Tel: 02-1336, PC communication go privacy), Information Protection Mark Authentication Committee (www.privacymark.or.kr, 02-580-0533) or the National Police Agency (www.police.go.kr).
Article 11 Chief privacy officer
Name: Kang Myeong Ho
Title: Section Chief
Dept.: Management Support Team
Tel : 02-6905-9500
Fax : 02-6905-9509